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AIRISMEDIA Acquires Haiku Steps To Expand AIRIS' Global Footprint, Welcomes Jaye Cabreros As CBDO For AIRISCAPITAL

NEWS | June 15, 2023

Vaughan, Ontario, June 15, 2023 -- AIRISCAPITAL announces the acquisition of marketing and SEO agency Haiku Steps, naming founder Jaye Cabreros as Chief Business Development Officer.

The acquisition of Haiku Steps by AIRISCAPITAL is one in a list of strategic acquisitions by the company to expand its global footprint and vertically integrate the firm's ancillary yet vital business functions into the AIRIS brand.

As a relatively new company, Haiku Steps was launched during the height of the global pandemic yet almost immediately began generating substantial revenues from a broad spectrum of clients, including private equity, publicly traded companies, management consulting firms, manufacturers, among others...

Recognizing the vast potential and benefits of acquiring a marketing firm that could achieve record growth in relatively little time, AIRISCAPITAL quickly capitalized on the opportunity to leverage all of the services offered by Haiku Steps in-house while appointing Cabreros as its new CBDO.

"It wasn't a difficult decision at all [accepting the position as CBDO]. While I enjoyed working with various businesses and learning all of the unique insights of each industry, I took a keen interest in the digital securities space. I loved the scalability of asset tokenization and the benefits it could offer to nearly any business. Pair all of that with the fact that I could continue to work with businesses in vastly different industries? I happily came on board." States Jaye Cabreros when asked about his transition into CBDO of AIRISCAPITAL.

Due to the unique nature of digital marketing, firms within this space serve a broad cross-section of industries, which has allowed Cabreros to gain deep insights into the core functions of many different business sectors. The insights gained through his time with Haiku Steps paired with his many years of experience as a business analyst in the commodities sector enabled Cabreros to transition into the role seamlessly.

As the first of its kind blockchain investment bank, AIRISCAPITAL is centered on serving clients across various industries focusing on raising capital through digital securities in real estate, derivatives, M&A, and growth capital. Given the breadth and scope of services required for clients in vastly different business sectors, Cabreros' experience with a magnitude of distinctive clientele and deliverables garnered a perfect fit as CBDO.

Former SFK Inc. Managing Director Named Chief Advisory Officer for AIRISCAPITAL

NEWS | March 1, 2022

Los Angeles, California, March 1, 2022 -- AIRISCAPITAL welcomes former SFK Inc. Managing Director Sherafgan Khan as Chief Advisory Officer and head of AIRISADVISORY, the company's advisory subsidiary.

The appointment of Khan is one in a list of strategic acquisitions and recruitments by AIRISCAPITAL aiming to vertically integrate core business functions under the AIRIS ecosystem.

SFK Inc., a supply chain risk management (SCRM) and advisory firm, identifies potential risks to clients' businesses and offers mitigation strategies to overcome active, inherent, or latent risks. Khan's appointment as Managing Director in 2016 allowed him to influence the company's direction towards adopting automated threat models and risk management procedures leveraging AI, ML, and blockchain technologies, allowing for a natural progression into his role at AIRISCAPITAL...

By evolving risk forecasting models and establishing new baselines for quantitative and analytical processes, Khan was able to bring antiquated industries into the 21st century. His guidelines and reports are used regularly in the O&G, agriculture, and commodities industries worldwide to aid in process management, risk mitigation, and project finance. Khan's specialty lies in bridging the gap between strategy and operations, helping clients increase financial yields while optimizing technical processes.

Before SFK Inc., Khan has worked within the management consulting industry, advising foreign governments on supply chain resiliency measures, along with the financial services industry, where he regularly collaborated with the Office of Foreign Assets and Control (OFAC) concerning the development of AML risk algorithms.

"I've always been an advocate for cryptocurrency, even during the early days where its use as an investment vehicle was often ridiculed. In fact, the blockchain technology itself is what really piqued my interest. I worked with my team to find definitive use cases for the technology within various risk management applications, and we were able to build promising models within each. So, to see the technology ready for commercialization with asset-backed securities? I couldn't say no." States Khan when asked about his transition to AIRISCAPITAL.

As the first of its kind blockchain investment bank, AIRISCAPITAL was devoted to finding an experienced business professional with immense quantitative research experience. By appointing Khan as CAO, AIRISCAPITAL can leverage his cross-industry experience to ensure seamless facilitation of professional services to clients.

AIRISCAPITAL Issues Landmark Asset-Backed Token To Canadian Market

NEWS | Nov 29, 2021

Vaughan, Ontario, November 29, 2021 -- AIRISCAPITAL announced today the issuance of its Security Token Offering (STO) to the Canadian market.

As the first of its kind blockchain investment bank, AIRISCAPITAL is launching AIRISCASH, giving investors an exclusive opportunity to invest in the company on the ground floor.

"AIRISCASH is where rocket science meets commerce. We knew the demand for the pre-raise would be high. We just didn't think it would be that high." states Laszlo A. Huszti, CEO of AIRISCAPITAL...

"Those who couldn't buy in at the pre-raise will undoubtedly be lining up for the initial offering, so we expect that demand to be even higher."

Contrary to what many believe, STOs are not analogous to traditional cryptocurrencies like Bitcoin (BTC) and Ethereum (ETH). While cryptocurrencies derive value primarily on principles of scarcity and community involvement, STOs are asset-backed securities regulated by governing bodies such as the OSC, BCSC, and the ASC in Canada or the SEC in the USA.

Similar to initial public offerings or IPOs, STOs are identical in effect, aiming to raise capital in return for ownership rights on income generated by a company or asset. While objectively, IPOs and STOs are similar, they differ substantially when process and structure come into play. The conventional nature of IPOs naturally involves various intermediary parties performing primary and ancillary roles, which can drive up the costs and time required for such offerings. Furthermore, IPOs often fall prey to subjective judgment from service providers, substantially limiting fundraising opportunities for small and medium-sized businesses.

STOs are the solution to address the inherent roadblocks within IPOs and bring them into the digital future. By eliminating intermediary costs and prolonged timelines while bringing down the barriers to entry, STOs have the potential to substantially disrupt the IPO market and possibly eliminate it entirely in the future.

As experts in digital securities and asset tokenization, AIRISCAPITAL leadership has chosen the company itself as the inaugural STO, paving the way for future businesses and startups of all sizes to take advantage of the streamlined and efficient process of raising capital through STOs.

Investors will have 120 days to take advantage of AIRISCASH at the initial strike price from December 4, 2023 until April 1, 2024. However, the company anticipates a potential increased demand and can only fulfill offerings on a first-come, first-serve basis. As such, all initial tokens will likely be released to investors before the 120-day cutoff.


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